Digital Marketing Blog

Ask ChatGPT for a running shoe that suits flat feet, an accountant in Leeds or a project tool for a team of ten. A short list of names arrives in seconds, and many people act on it. Generative Engine Optimisation, or .....

In September, Google AI Overviews moved onto brand-name searches at speed. DemandSphere’s daily tracking shows an AI Overview on 26% of tracked branded keywords on 1 September and on 90% by 27 September. The sea.....

An article that once required hours of research, drafting and editing can now be produced in minutes. A campaign can generate dozens of variations. A marketing team can turn one idea into articles, emails, social post.....

Almost every marketing team now has AI somewhere in its stack. Fewer of them have anything to show for it. That gap, between adoption and actual results, is where most of the AI conversation in marketing needs to move.....

Marketing teams have never had more numbers to report. Impressions climb. Click-through rates trend upward. Follower counts grow month on month. And still, in boardrooms across the UK, the same question keeps landing .....

Demand generation and account-based marketing used to run as separate departments, more or less. One team chased volume. The other picked a shortlist of accounts and went deep. Different dashboards, different budget l.....

Consider an experiment. Imagine removing every page on your website that receives fewer than 100 organic visits per month. Most analytics dashboards would register the change as a positive one. A leaner site, a tighte.....

For roughly a decade, the dominant content strategy was volume. More posts meant more indexed pages, more ranking opportunities, more compounding traffic. The investment in content production was justified by the accu.....

Think about what has to happen before a visitor reaches a contact page. They found the organisation through some combination of search, social, referral, or word of mouth. They formed a view of whether it was worth in.....