Prarthana Varma talks about SEO
The Carrot and Stick from Penguin 3.0
Nov 10, 2014
Penguin 3.0 Update rolled out by Google on Oct 17’14 affected a lot of Google search rankings and was spread over two weeks as initially claimed by Google.
A Delhi University alumni with an MSc in Marketing Strategy professional from the University of Warwick, Prarthana Varma was a Team Lead at Envigo for 3 years. She trained her team members on digital outreach and content creation while spearheaded the ideation and conceptualization of social media campaigns and strategies.
Prarthana Varma talks about SEO
Nov 10, 2014
Penguin 3.0 Update rolled out by Google on Oct 17’14 affected a lot of Google search rankings and was spread over two weeks as initially claimed by Google.
Prarthana Varma talks about Web Analytics
May 10, 2014
A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path.