Will Siri Finally Understand You? A Look at Apple's WWDC 2024 Announcements

  • Jul 04, 2024

  • by Vivek Gupta

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Will Siri Finally Understand You? A Look at Apple's WWDC 2024 Announcements

Voice assistants like Siri, Google Assistant, and Alexa are rapidly evolving and becoming increasingly sophisticated thanks to advancements in artificial intelligence (AI). These intelligent voice interfaces are transforming the way we interact with technology, offering a more natural and intuitive experience.

Apple's recent WWDC 2024 announcements sparked excitement amongst tech enthusiasts and UX/UI professionals alike. This blog will delve into the details of Apple's Siri update, explore the broader implications of AI in voice assistants, and discuss the design considerations for creating a seamless voice user experience.

AI in Voice Assistants

The integration of AI into voice assistants represents a major leap forward in UX. These intelligent systems are learning to understand natural language with greater accuracy, allowing for more natural and intuitive interactions. Imagine seamlessly conversing with your phone, requesting information, completing tasks, and controlling your smart home – all through voice commands.

The benefits of AI in voice assistants are numerous. Here are a few key advantages:

Improved Natural Language Processing (NLP)
AI allows voice assistants to recognise and understand spoken language with greater nuance and context. This reduces misunderstandings and frustrations, leading to a more natural and efficient user experience.
Personalised Experiences
Voice assistants can learn your preferences and adjust their responses accordingly. Imagine receiving personalised news updates, weather forecasts, or traffic information based on your routines and location.
Increased Functionality
AI unlocks a wider range of functionalities for voice assistants. Imagine controlling your smart home devices, booking appointments, or even composing emails – all through voice commands.


As AI continues to evolve, voice assistants are poised to become even more intelligent and ubiquitous. They will play a central role in our daily lives, seamlessly integrated into our homes, workplaces, and vehicles.

Siri Finally Understand You?

Apple's WWDC 2024 announcements regarding Siri generated significant buzz within the tech community. The focus on AI and the promised improvements sparked hope that Siri might finally overcome its limitations and become a truly user-friendly voice assistant.

So, what exactly does Apple's update entail? Here's a breakdown of the key changes:

  • Enhanced Natural Language Processing (NLP):Apple claims Siri will now be better at understanding natural language, allowing for more conversational interactions. This could mean asking follow-up questions or issuing complex instructions using natural language, similar to how you would speak to a person.

  • Access to Information Within Apps:A significant improvement is Siri's ability to access information from within your favourite apps. Imagine asking Siri to "find restaurants with outdoor seating in my area" and having Siri access review platforms or reservation systems directly within the voice interface.

  • More Contextual Awareness: The update promises Siri will be more aware of the context of your interactions. This could involve remembering previous requests or adapting responses based on the time of day or your location.

These improvements are a step in the right direction, potentially addressing the frustration users have experienced with Siri's limitations in the past. However, it's important to maintain a healthy dose of scepticism. Whether these promises translate into real-world improvements remains to be seen.

Design Considerations for AI-Powered Voice Assistants

The potential of AI-powered voice assistants hinges not just on the underlying technology, but also on the design of the voice user interface (VUI). This is where UX/UI designers play a critical role in crafting a user experience that is both intuitive and efficient.

Here are some key design considerations for AI-powered voice assistants:

Natural Language Understanding
While AI advancements are promising, designers must anticipate potential misunderstandings. This involves designing clear prompts and error-handling mechanisms that guide users and offer solutions when misunderstandings occur.
User Feedback Loops
Effective VUIs provide users with feedback on their interactions. This can be through audio cues, visual representations on a connected device, or even simple confirmations. Feedback loops ensure users understand what the voice assistant has understood and allow them to correct any errors.
Error Handling
Even with the best NLP, misunderstandings will happen. Designing clear error-handling mechanisms is crucial. This could involve offering alternative phrasing suggestions, repeating the user's request for clarification, or providing information on how to refine their commands.
Designing for the Absence of Visual Cues
Unlike traditional interfaces, VUIs lack visual cues.  Designers must compensate for this by crafting clear instructions, using natural language prompts, and ensuring a logical flow of interaction.

Designing for voice presents unique challenges. The lack of visual cues and the need for clear, concise instructions require a different approach compared to traditional UI/UX design. However, for skilled designers, these challenges can be opportunities to create truly innovative and user-friendly experiences.

Voice Assistant Applications

The potential of AI-powered voice assistants extends far beyond smartphones. As technology matures, we can expect to see voice interfaces integrated into a wide range of devices and environments, fundamentally changing how we interact with technology in our daily lives. Here are a few examples:

  • Smart Homes: Imagine seamlessly controlling your smart home through voice commands. Dimming the lights, adjusting the thermostat, or playing music in different rooms – all hands-free and controlled by your voice.

  • Wearables: Voice assistants integrated into smartwatches and fitness trackers can offer a more natural way to interact with these devices.  Imagine checking the weather, receiving workout instructions, or controlling your music playback – all through voice commands on your wrist.

  • Car Infotainment Systems: Voice assistants can revolutionise how we interact with our cars. Imagine hands-free access to navigation, music, or even making calls – all while keeping your focus on the road.

These are just a few examples, and the possibilities are truly endless. As AI voice assistants become more sophisticated, they will seamlessly integrate into various aspects of our lives, offering a more convenient and intuitive user experience.

The Voice-Activated Future

The rise of AI-powered voice assistants signals a future of intuitive voice interactions. While Apple's Siri update's impact is yet to be seen, its focus on AI holds promise. As voice technology expands beyond smartphones, exciting opportunities emerge for businesses. Envigo, passionate about the future of voice, can help you unlock the potential of AI-powered voice assistants and create a voice-activated future for your brand.  

Fill out our free contact form and let our industry experts guide you! Contact Envigo today.

Would you like to work with us? Get in touch.

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Vivek Gupta
  • Vivek Gupta

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