Online Advertising

Instead of telling Google exactly who to show your ads to, you'll now provide it with signals about your target audience. These signals include demographics, interests, and behaviours. Google's clever algorithms then use these signals to find people who are most likely to be interested in your offering.

PPC Campaign is one of the successful methods to generate profit on online promotion. It offers a lot of opportunities to small scale business firms and start-ups.

There are many instances where users put the keywords on hold because they do not receive click or impression volume.

All businesses have different objectives and a bidding strategy suitable for one may not be applicable for another. 

Ahead of the festive season, Google is introducing a number of new Adwords features to make travel planning and mobile shopping easier.

According to Google, AdWords is more effective than ever and driving massive economic activity. Last month, Google announced a list of major updates and new products for Google AdWords.

The results of PPC campaign for online retailers can be lucrative; especially at a time when e-commerce is booming in India.

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site...

With more than 900 million Gmail users worldwide, Gmail sponsored promotions have opened new opportunities for advertisers.

Professional qualifications and certifications are limited in the field of online marketing – making the very important.