SEO

Forget what you thought you knew about UK search trends. Google's market share has dropped, Bing is making moves, and AI is causing a stir. Let's dive into the latest stats and see what it means for your business.

In search engine optimisation (SEO), backlinks are crucial in driving organic traffic, improving search engine rankings, and establishing domain authority. When building a strong backlink profile, there are two primary types to consider: niche-relevant backlinks and general backlinks. This comprehensive guide will delve into each type's benefits, advantages, and relative value to help you determine the best approach for your SEO strategy.

Search Engine Optimisation (SEO), to put it simply, increases your website’s visibility. Having a higher search ranking is important for your brand because it helps you reach your target audience and allows them to engage with your content. This is especially important for EdTech companies that rely on content as their only source of revenue.

Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google. 

One word that characterises SEO practitioners is adaptability. With Google introducing new updates often, SEO experts need to keep up with the latest trends to get the desired results.

A single click will enable Cloudflare customers to generate Signed Exchanges (SXG) for Google Search. Signed Exchanges is an open web platform specification to verify a cached version of a website.

Google rolled out a new ranking algorithm called ‘the Google Page Experience’, designed to judge web pages based on the user experience they deliver.

An app download campaign is designed to increase installs of a mobile app from different sources that are outside the marketplace.

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. SEO strategies must evolve with the ever-changing needs of consumers.

Amping up your local SEO performance helps you ride to the top of search results and can also in turn positively influence your paid search results.

In today's highly innovative world, having high-quality products and excellent customer service is no longer enough.

Upgrade your websites with structured content on all the pages, making it easier for the search engines and social media web sites to index them.