Web Analytics

The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful?

Given the importance of web analytics data, it is essential to conduct a web analytics audit every year. 

Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. 

Google Analytics shows two types of data in its reports. These types of data are called dimensions and metrics. A dimension is a trait of the visitors on the website. 

The spending of online advertising is expected to grow from USD $266 billion in 2018 to nearly USD $376 billion in 2021, as per a report by eMarketer. 

The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data sources. 

I realise we have all always wanted to know how visitors actually interact on our website through different devices.

Cross domain tracking enables Google Analytics to view different sessions on related sites as a single session. Such kind of tracking is also known as site linking.

Migrating a web analytics tag manager can be as daunting as a new tag implementation on the entire site. 

Premium Google Analytics account offers 360-degree of data shielding with concentrated data analytics solutions and will help you take key business decisions with better data.

Web analytics has been a key component of my role here at envigo. While we work on generating greater return for the dollar....

A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path.