Digital Musings

Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

We can all agree that the pandemic has transformed the Indian education sector. Within a span of two years, students’ demand for digital education has grown immensely. Owing to this, EdTech has become one of India’s fastest growing industries that primarily depends on content.

Social media marketing is much more than just memes and reels. The reality is social media has gained the attention of people of age groups.

Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google. 

One word that characterises SEO practitioners is adaptability. With Google introducing new updates often, SEO experts need to keep up with the latest trends to get the desired results.

A single click will enable Cloudflare customers to generate Signed Exchanges (SXG) for Google Search. Signed Exchanges is an open web platform specification to verify a cached version of a website.

Google rolled out a new ranking algorithm called ‘the Google Page Experience’, designed to judge web pages based on the user experience they deliver.

Is it really possible to share one - just one - infallible tip with regard to creating great digital marketing solutions? Not really.

There are over 5 million apps available for download on the Google Play Store and iOS App Store combined. Thus, it’s not surprising that marketers struggle to differentiate their app from others and to generate higher click-throughs and conversions.

Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content.

Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of customer data, regarding customer’s characteristics, interests and past behaviour, and delivers tailor-made marketing messages to customers, using digital technology.

Google regularly updates its search results algorithm to ensure increased accuracy of the results. On a similar note, on May 4th of this year, Google made some “core” changes to its algorithm.