Google Analytics
Analytics account migration, Audit and integration of Analytics, Removing common Analytics implementation errors. Webmaster, Adwords and other systems by Google Certified Analytics Professionals
Web Analytics Services
Use Envigo's Google Analytics Certified Professionals to help you audit and improve website analytics for your business. Create custom data analytics reports within Google Analytics, Google Data Studio or Tableau.
Get started with your free Analytics Audit
Get an assessment of your analytics account, absolutely free!
Tag Management
Go Agile with Analytics implementation through an Analytics Tag Manager like Google Tag Manager. Deploy tags through a tag manager - minimise deployment time and errors
Google 360 Suite
Google 360 Suite setup advisory, Reporting with BigQuery using GA 360 data Setup of Roll up reporting. Data-driven attribution modelling
Web Analytics Audit
Gain insights of opportunity areas & accuracy of current data tracking & reporting through our certified analytics professionals. Data audit services includes reporting aligned to business objectives, accurate leads capturing & customer acquisition flow.
Custom Web Analytics Reports
Analyze your data in custom reports through multiple dimensions & metrics, relevant to your business objectives.
Advanced Data Visualisation
Understand complex patterns in data sets through visual charts & graphics from multiple data sources for quick decision making. Use Google Big query for centralised data storage & analysis. Use Google Data Studio or Tableau for Data visualisation.
What do you get?
Our proven expertise in Analytics will assist you in minimizing the redundancy of data and take advantage of the below-listed features for effective customer understanding.
- Goals and funnel setups
- E-commerce tracking
- Site search queries
- Campaign measurement
- A/B Testing
- Cross domain tracking
- Dashboards and Custom reports
- User Flow visualization
- Cross-device tracking
- CTA buttons tracking
- Forms tracking
- Banners/Images Tracking
- Videos Tracking
- AMP Tracking
How to select a web analytics agency?
When choosing an agency for web analytics, you should create a criteria before you start meeting web analytics vendors. We would recommend the following criteria. Each component is roughly of equal importance, but you may want to have a slightly different structure based on your requirements.
Review web analytics process
Each analytics agency should talk about their web analytics process. Signs of a good process are
- Each process step is well defined with inputs and outputs provided
- The process caters for various types of requirements and provides for special cases
- The process is able to detect and recover from errors
- Do they provide a free sampler like a web analytics audit to showcase their approach?
Find out more about the team
Web analytics consulting is people dependent. Speak with their web analytics team and people. They should be Google or Omniture certified as the case may be. Along with certifications, they should be good problem solvers. Good problem solving and analytical reasoning skills are required for creating web analytics solutions.
Understand the billing model
Various billing models exist and no model is better than the other. However, it is easier for you to get internal approvals if prices are modular, transparent and consistent with the quality of input required. A transparent, modular billing model is an indicator of an experienced web analytics agency.
Experience with similar businesses
It will be better if the web analytics agency has worked with similar businesses (size, geography, product) such as yours. Relevant experience in similar clients is always helpful. An agency which has worked with both large and small clients might be a good fit as it shows that they are adaptable and fairly priced.
Do you need a web analytics agency?
Investment in digital marketing
If your digital marketing exceeds £ 1 million per year, you should review the current web analytics setup and identify if there are any opportunities to improve. A minor investment in web analytics might result in better measurement, control and decision-making for your entire digital marketing spend.
Data-driven decision-making
All companies like to use data to make decisions. This increases the complexity, structure and number of web analytics and reporting requirements. Without the correct reports, your business might be under-utilising all avenues of revenue generation.
Support your in-house analyst
Given the constant increase in data and report requirements, there is lot of strain on your internal analytics teams. They need to spend their time between auditing, creating new reports, maintaining existing reporting infrastructure, deploying new tags and training on latest analytics tools and techniques. A web analytics agency can help with additional bandwidth of different types when required
Multiple departments
Tracking success and making progress at scale is made an easier task with the help of a web analytics agency. If your company has many departments with different outlooks and priorities, you will undoubtedly benefit from hiring a web analytics agency in the absence of a dedicated analytics team internally. This external team would then pursue all web analytics related changes with the organisation
Get started with your free Analytics Audit
Get an assessment of your analytics account, absolutely free!
